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Dances with Wolves

大多数经历过2023年好莱坞罢工的人都有理由在11月11日欢呼. 8月8日,SAG-AFTRA和AMPTP达成了一项初步协议,据称解决了主要引发罢工的人工智能相关纠纷(以及流媒体剩余的僵局)。. But that resolution came with a significant compromise.

WCAG 2.2, Web Content Accessibility Standards, and You

Instead of a patchwork of accessibility standards for California, 伊利诺斯州, 欧洲, and everywhere else, 当前的标准是由来自业界的广泛专家制定的,并由万维网联盟(W3C)作为Web内容可访问性指南(WCAG)发布。.

The State of CTV Advertising

Ad buying is changing. 例如, 现在,你可以从一家对当地观看数据有深入了解的机构那里购买, 或者你可以去找电视制造商,他们对其硬件上的所有观看情况都有深入的了解.

With Social Video Sizing, Serve Your Viewers What They’re Hungry For

想要在Insta上观看你的流媒体的客户不希望将水平视频硬塞进垂直帧中. 观看水平版本的顾客不希望在垂直切片后面模糊同样的东西来填充框架. Each of those customers is hungry for that particular experience. It's your job to give your customers what they are hungry for.

8 Lessons Surfing Can Teach 在线直播。 生产商s

I had the opportunity to try and learn to surf earlier this year. 我很高兴我上了这些课,因为我很快就发现冲浪有多难. 在, 失败, 受伤, 看, 和学习, 我看到了我在水上的经验和流媒体业务之间的一些相似之处——这也不像看起来那么容易.

Everything in Streaming Has Its Price

This column isn't meant to be a downer, especially because the overall economy seems to be plugging along. 但它的目的是让业内人士分享你所面临的痛点的轶事和故事. We know that everything in streaming has its price, 但你能更好地帮助我们全面了解这个价格的含义.

Personalization Is 更多的 Than What You Think It Can Be

With advances with generative AI, just-intime transcoding, SSAI缝合, and other streaming video tech stack components, 像Infuse Video这样的公司正在证明视频个性化的真正愿景——改变视频内容本身——终于触手可及了.

The Argument for Addressable Advertising

对于本专栏, I spoke with Larry Allen, 康卡斯特广告公司副总裁兼数据和可寻址实现总经理, 关于一个决定性的问题:“什么是可寻址广告?“可寻址”一词指的是针对数字和广播库存,并能够在家庭层面上购买受众群体.

Backward Design for Educational 视频制作

软件开发人员在前端开发的易访问性问题和基本概念(如标记控制元素和向辅助技术(屏幕阅读器)报告状态更改)方面接受了培训,这些都是专业开发人员代码测试过程的一部分. Despite this progress, 两种截然不同的力量正在旋转,它们有可能阻碍技术更好地包容残疾人的趋势.

Amazon Prime Adds Ad-Supported: Not Too Late for Tiers

9月22日,不出所料,亚马逊即将加入Netflix, 迪斯尼+, 通过增加广告支持的订阅层来观看其在美国的优质内容.S.,美国.K., Germany, and Canada. Prime毕竟是Prime,它的做法与其他顶级巨头略有不同. 而不是为那些精打细算的观众提供降低的订阅价格,他们愿意忍受付费节目中的一些广告, Amazon is making the ad tier the default and tacking on $2.99 to its ad-free tier.

Evidence That Survives Time

From war crimes to war crime tribunals and war commemorations, how do we guarantee that content is available to play?

‘Bulletproof’ Needs to Be a Standard Feature for Production Gear

市场上不完美的装备比以往任何时候都要多——我们不能指望每一辆车都有这样的装备. Gear that can't deliver reliable video. 特性 that work and then don't. Devices that connect and then don't. We've lost core reliability. Bulletproof needs to be a feature.

Stars, Strikes, Streaming, and a Reckoning on Rock-Bottom Residuals

在60多年来WGA和SAG-AFTRA首次同时罢工中,主要问题是到期合同的遗留剩余率,这些合同既不能反映流媒体的流行,也不能反映它给电影公司带来的利润.

Max, Netflix, Off-Licensing, and The Real World

也许最令人惊讶的HBO新职安置消息就发生在6月底, 当时WBD透露,他们正在“谈判”将HBO的五季喜剧《百家乐软件》和其他DFA授权给Netflix, 这是HBO首次让一级原创内容竞争对手染指HBO的内容. Like selling ads and staggered season releases for Netflix, 为HBO, 与优质竞争对手达成这样的交易,即使不是严格禁止,也是遭到内部的反对,直到最近.

Nostr: The Next Step to Micropayment Video Content Monetization?

The impetus to create something like Nostr began with the Bitcoin community, 它正在寻找更多的方法来确认公共互联网上已知的身份,并创造一种比以往任何时候都更容易在双方之间发送付款的途径.

Streaming Sustainability and Imaginary Bridges in the Cloud

只有时间才能证明,新的可持续发展报告标准ESRS E1(欧洲)和美国证券交易委员会(美国)的授权在短期内能否成功遏制“漂绿”,提高流媒体行业的可持续性要求和遵守程度, or how much of the long-term their failure might costs us.

An Impending Accessibility Backlash

软件开发人员在前端开发的易访问性问题和基本概念(如标记控制元素和向辅助技术(屏幕阅读器)报告状态更改)方面接受了培训,这些都是专业开发人员代码测试过程的一部分. Despite this progress, 两种截然不同的力量正在旋转,它们有可能阻碍技术更好地包容残疾人的趋势.

Measuring What’s Possible—Is This a Real Problem?

Now that ad dollars are moving from broadcast to digital via CTV buys, 也许我们需要接受数字和广播的测量标准总是不同的这一事实.

What Else Did We Get Wrong?

Based on what I'm hearing from a wide array of streaming producers, 我们预计,对流媒体直播活动的需求增加是新冠肺炎时代优势的自然结果,这种需求要么正在消失,要么根本没有实现.

Producing for FAST? 慢慢来

FAST programming needs space for the commercials. Unless you intentionally craft that space into your show, it just slices into your content randomly, 破坏了叙事内容的气氛,让观众在节目进入“精彩部分”时感到沮丧." Watching YouTube content on a Roku device is like this now. The random "pop" to commercials in the middle of a scene is very annoying.